Cosmetics in the olive oil mill? Change is necessary, but without denying tradition.

The idea came from a young agricultural entrepreneur, Emma Converso, who combined innovation and tradition by diversifying the family olive oil mill. Today, organic olive oil and Dolce di Rossano leaves form the basis of an all-female organic cosmetics line that has increased online sales by 70%. "I wanted to carve out a place for myself in the company, and I dared to make a change."